Industry: Health Care
Media Used: Direct Mail
Target Audience: Insurance Customers
We created and compared a personalized two page letter with our basic postcards to asses the overall effectiveness of each. Both performed above expectation. However, we were surprised to see how well the basic postcard actually performed.
As a result of the Direct Mail campaign, there was a nearly 30% decrease in mailer costs with an increased call rate of 43%. Additional findings concluded that the cost of acquisition dropped from $354 to $257 per customer. With both our high performing personalized mailer and basic postcard, total sales remained consistent even as the personalized mailer maintained a slightly higher closing rate.