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Case Study Two

Case Study Two

Medical Brace Company Lowers Cost Of Acquisition by nearly $100 Per Customer

Medical Brace Company

Industry: Health Care

Media Used: Direct Mail

Target Audience: Insurance Customers

Date: 2016

About

We created and compared a personalized two page letter with our basic postcards to asses the overall effectiveness of each. Both performed above expectation. However, we were surprised to see how well the basic postcard actually performed.

Results

As a result of the Direct Mail campaign, there was a nearly 30% decrease in mailer costs with an increased call rate of 43%. Additional findings concluded that the cost of acquisition dropped from $354 to $257 per customer. With both our high performing personalized mailer and basic postcard, total sales remained consistent even as the personalized mailer maintained a slightly higher closing rate.

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